Are you sending the right messages to your customers? In these tough times it’s more important than ever to make sure that your business looks as fresh and young as it did when you first started. That’s how you stayed ahead of the competition back then, isn’t it?

Trade shows, conventions and exhibitions are one of the most effective ways of reaching your customers person-to-person. But there’s one snag. Exhibitions are so popular these days that their visitors only have a limited amount of time to spend at each stand. Most visitors—potential customers—will skip the stands that don’t immediately attract their attention. So, how do you attract their attention?

Colour is paramount, especially so with specialist print projects that demand accuracy, consistency and quality. Nuprint’s “Spot Colour” service is perfect for those times when specific colours and consistent branding across multiple print products (such as letterheads, compliment slips and business cards) are essential. Spot Colour printing can offer many advantages over Full Colour printing, and in this article we’ll run through just a few of them.